You say your games are cheaper than others, but $9,995 is quite a bit higher than games from many of the other manufacturers? So why would I buy a P3?
We are totally changing the paradigm. With traditional machines (those sold by the other manufacturers), you get one game per machine. So each time you buy a game, you pay a lot of money ($5,000 to $10,000+ for a new game), and then you have to find room for it in your house!
The P3 is a modular, multi-game platform. Your initial purchase buys the base platform (cabinet, control system, flippers/slingshot assembly, LCD, etc) and two unique games (software + upper playfield modules). So each of the first two games effectively cost under $5k. The price difference between P3 games and traditional games increases substantially thereafter. New games for the P3 are expected to cost around $1,500, which is 70-80% cheaper than games from our competitors! Plus, you don't need additional floorspace for each new game!
Anybody wanting to put more than one new pinball machine in their house will save significant money and floorspace by choosing a P3. We're admittedly biased, but we think the P3 trumps traditional machines in just about every way possible.
The virtual interactions are cool, but aren't you wasting most of the usable feature space with the LCD?
Surprisingly, the area of the playfield dedicated to the LCD is actually unused by physical features on most machines. Granted there are some exceptions, but most modern pinball machines are quite open in the center of the playfield and have the physical features (ramps, loops, targets, scoops, etc) in the top 1/3rd of the playfield. So in the common case, the LCD is simply replacing painted wood and static insert lamps which can easily be recreated (and significantly enhanced) virtually on the LCD.
That said, we have plans to 'float' various physical features over the LCD in future games, and we believe we can recreate just about any feature, including scoops and magnets. All it takes is some creative engineering.
Will changing out a small module at the top of the playfield really provide substantially different shot layouts?
As mentioned in the answer above, the top 1/3rd of the playfield is where all of the physical shots reside on most modern machines, and that's the area we've modularized. So the answer is a very big YES! Our game designers will have no problems creating fun and unique upper playfield layouts for years to come.
How difficult is it to change playfield modules?
It isn't difficult at all. In fact, it takes less than 60 seconds or so and doesn't require any tools. You simply disconnect a single connector, undo a couple of latches, lift the old module out, put the new module in, and reconnect the connector.
What do I have to reconfigure in software when I install a new module?
Nothing! The system automatically recognizes the installed module and enables only the games and features that work with the installed module.
Your floating flippers and slingshots are quite unique. Will they be reliable?
Obviously the feel and reliability of the flippers and slingshots are very important to pinball, and we are spending a lot of engineering cycles ensuring they live up to all of our high standards.
Long term, we believe that our flippers will be more reliable and require less maintenance than traditional flippers because ours have fewer moving parts and simpler activation mechanisms.